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South Africa

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Values

The right way of working means displaying the right behaviours:  

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WE ARE FAST

We will push you and your brands forward with entrepreneurial passion.

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WE ARE BRAVE

We will make the tough decisions in the face of ambiguity.

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WE ARE DECISIVE

We will seize opportunities to gain competitive advantage.

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WE SIMPLIFY

The ability to strip away complexity, to focus on what matters, is what will drive your business forward.

FBDS              

Capabilities

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  • MEDIA STRATEGY

    Understand the consumer, set goals and build the communication plan

  • ANALYTICS & INSIGHTS

    Research and track consumer, competitor and market environments to provide insights for future planning

  • MEDIA BUYING

    Buy media and manage campaigns

  • DIGITAL

    Digital media strategy and campaign management

  • NEGOTIATION

    Negotiate deals for best value

  • IMPLEMENTATION PLANNING

    Plan schedules and manage cross-channel budgets

Our Team

    • Marc Taback

      Marc Taback

      CEO

    • Initiative Media Board - Top row: Marc Taback, Michelle Wheeler Middle row: Hilary Lindsay, Lloyd Govender Bottom row: Marise Brandt, Elsa Carpenter-Frank

      Initiative Media Board - Top row: Marc Taback, Michelle Wheeler Middle row: Hilary Lindsay, Lloyd Govender Bottom row: Marise Brandt, Elsa Carpenter-Frank

    • The Junior Board - From left: Melissa Tavira, Kareema Jamie, Khethiwe Kaka, Gomolemo Ramela

      The Junior Board - From left: Melissa Tavira, Kareema Jamie, Khethiwe Kaka, Gomolemo Ramela

    • Michelle Wheeler

      Michelle Wheeler

      Managing Partner: Johannesburg

    • Hilary Lindsay

      Hilary Lindsay

      Managing Partner: Durban

    • Elsa Carpenter-Frank

      Elsa Carpenter-Frank

      Managing Partner: Cape Town

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Our Team

Our Clients

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Jobs

    • Johannesburg

      Work at Initiative Media

    • Durban

      Work at Initiative Media

    • Cape Town

      Work at Initiative Media

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