At Initiative Media we are passionate about our charities. Here are just some of the ways we gave back in 2017.
MES Hillbrow gives shelter to women and children and in return they need to pay for their accommodation. They believe
that the women take pride and better care of the accommodation when they pay for it. These women earn a salary by
working in the kitchen preparing meals, sweeping the streets, while other have external employment. On Mandela Day the Joburg office spent
the day with MES Hillbrow cleaning the streets. The Joburg staff helped sweep the streets as this restores the inner city and
also took a collection of clothes that was donated by the staff. We further gave a donation of R10,000 to MES Kempton
Park towards the ASP, community kitchen and Uvusa House.
In Cape Town we support Little Lambs, an NPO doing wonderful work in the township of Du Noon. This NPO was started by
Andrea English. A mother herself, Andrea could not turn a blind eye to the distress of the most vulnerable of Du Noon’s 52,000
inhabitants. Today Little Lambs manages various initiatives that bring education, motivation, inspiration, hope, joy and comfort to the children and teens of Du
Noon. Last year Initiative Media helped Little Lambs set up an occupational therapy room. We visited them earlier this year and got to experience first-hand
the difference it is making in the lives of pre-schoolers who otherwise would not have access to learning facilities. In August, we supported them in their
Worthy Women event at Inkwenkwezi High School where guest speaker Nomzamo Mbatha delivered a powerful, empowering
talk to the teenage girls.
Mandela Day is all about changing the world for the better, just as Nelson Mandela did every day. In 2016, this inspiration led
the Initiative Media Durban Team to sponsor a veggie tunnel to the Nsimbini Creche in Umbumbulu. As starters, we donated 300
spinach and cabbage plants. The tunnel has been well maintained throughout the last 18 months by the Nsimbini Information Centre and the
vegetables have been feeding the creche on an ongoing basis with re-harvesting when necessary. This is a project that we are particularly
proud of being able to achieve and we feel blessed to have had this opportunity to make a difference in the community.